MeT Once A Week
A Responsible, Sustainable & Informative Movement
Meat Once A Week – Quick Explanation
This is how you can participate
Protecting Health and Climate
Book Consulting
Become a partner
Meat Once A Week is an open invitation to make simple changes in our daily eating behaviour.
Research has shown that lowering meat consumption leads to positive health and environmental benefits, such as lower CO2 emissions, fewer plastic waste and conservation of water.
MOAW – Core Values and Philosophy
Everyone can do it
Meat Once A Week can be actively operated by anyone! A lunch in the company canteen, a dinner with friends and in the family.
Healthy Eating
Meat Once A Week is an invitation to simple behavioral change. Enjoying meat once a week is healthy and uncomplicated.
Climate Stabilization
Meat Once A Week serves the humans, the animals, the climate and reduces CO2 emissions as well as resource consumption.
Social Interaction
Rethinking our daily food and consumption behavior towards a more sustainable behavior requires common exchange.
Beyond Crisis awards Meat Once A Week
Meat Once A Week has been awarded for our effort shortly after the campaign launched. Beyond Crisis, an initiative run by Deutschland – Land der Ideen, has selected MOAW in the wake of the Corona crisis for its innovative and solution-oriented approach. We’re very happy about this badge and understand it as additional motivation to spread MOAW across the globe.
“The award from Beyond Crisis is a wonderful signal for me“, says Beate Schöndienst, founder of Meat Once A Week. “Wir approaching critical tipping points in our eco-systems. MOAW can help to reduce the influence our consumption has on the environment and fight climate change, water shortages and unneccesary suffering for animals.“
Thank you very much to Beyond Crisis!
We Have the Power to Impact Our Future, and We’re Doing Something About It
Over the past 40 years, our meat production worldwide, including animal feed, pesticide and manure production, has tripled. Soy production in South America requires 30,000,000 ha to sustain our pig consumption in Europe – so we can get cheap meat from the store every day.
There are 7 to 8kg of green fodder and ca. 5,000 liters of water needed to produce 1kg of pork meat. Additionally, about 60 to 80kg of food per inhabitant end up in the garbage. Not included are the massive amounts of plastic, energy and fuel needed to transport, cool and sell the meat.
We spread awareness and offer solutions by introducing Meat Once A Week at your company, university or canteen and at dinner with friends and family. It’s great fun, eco-friendly and allows to buy more valuable, less polluting, regional products instead of industrially produced meat.
%
Of all Agriculture Area is Used for Meat and Fodder Production
%
Of all Green House Emissions Come from Livestock
MOAW – Healthy, cheaper, eco-friendly, tasty and great fun.
Just give it a try. That’s all we ask.
Imagine what we can achieve by making an easy change in our eating habits
About Beate
Become a
We are looking for canteens at companies, schools and universities that are interested in trying out Meat Once A Week. MOAW is a suggestion for an easy change in our daily eating behavior and we are always on the lookout for companies and people to help us spread awareness for this simple, but impactful concept. Please use the following contact form to get in touch. We’re looking forward to hearing from you!
Humble beginnings: Beate Schöndienst campaigning for MOAW in 2019 at a sustainability conference
Beate Schöndienst
Future concepts for nutrition, canteens & food
Beate Schöndienst is the founder of the agency Schöne.Dienste which is dedicated to developing and running visionary concepts. Beate’s focus is always on intelligent sustainability, casual cooperation and progressive ideas in the food industry.
About Beate
Get In Touch
Beate Schöndienst
Lietzensee-Ufer 7
14057 Berlin
+49 (0) 163 / 578 6278
contact@meatonceaweek.org
MOAW is under continuous development. Check back another time, follow us on Social Media or subscribe to our newsletter to stay in touch!
SD
Meat Once A Week is a food awareness campaign by the company Schöne.Dienste