MeT Once A Week
A Responsible, Sustainable & Informative Movement
Meat Once A Week – Quick Explanation
This is how you can participate
Protecting Health and Climate
Become a partner
MOAW – Core Values and Philosophy
Everyone can do it
Meat Once A Week can be actively operated by anyone! A lunch in the company canteen, a dinner with friends and in the family.
Meat Once A Week is an invitation to simple behavioral change. Enjoying meat once a week is healthy and uncomplicated.
Meat Once A Week serves the humans, the animals, the climate and reduces CO2 emissions as well as resource consumption.
Rethinking our daily food and consumption behavior towards a more sustainable behavior requires common exchange.
Beyond Crisis awards Meat Once A Week
Meat Once A Week has been awarded for our effort shortly after the campaign launched. Beyond Crisis, an initiative run by Deutschland – Land der Ideen, has selected MOAW in the wake of the Corona crisis for its innovative and solution-oriented approach. We’re very happy about this badge and understand it as additional motivation to spread MOAW across the globe.
“The award from Beyond Crisis is a wonderful signal for me“, says Beate Schöndienst, founder of Meat Once A Week. “Wir approaching critical tipping points in our eco-systems. MOAW can help to reduce the influence our consumption has on the environment and fight climate change, water shortages and unneccesary suffering for animals.“
Thank you very much to Beyond Crisis!
We Have the Power to Impact Our Future, and We’re Doing Something About It
Over the past 40 years, our meat production worldwide, including animal feed, pesticide and manure production, has tripled. Soy production in South America requires 30,000,000 ha to sustain our pig consumption in Europe – so we can get cheap meat from the store every day.
There are 7 to 8kg of green fodder and ca. 5,000 liters of water needed to produce 1kg of pork meat. Additionally, about 60 to 80kg of food per inhabitant end up in the garbage. Not included are the massive amounts of plastic, energy and fuel needed to transport, cool and sell the meat.
We spread awareness and offer solutions by introducing Meat Once A Week at your company, university or canteen and at dinner with friends and family. It’s great fun, eco-friendly and allows to buy more valuable, less polluting, regional products instead of industrially produced meat.
Of all Agriculture Area is Used for Meat and Fodder Production
Of all Green House Emissions Come from Livestock
MOAW – Healthy, cheaper, eco-friendly, tasty and great fun.
Just give it a try. That’s all we ask.
Imagine what we can achieve by making an easy change in our eating habits
We are looking for canteens at companies, schools and universities that are interested in trying out Meat Once A Week. MOAW is a suggestion for an easy change in our daily eating behavior and we are always on the lookout for companies and people to help us spread awareness for this simple, but impactful concept. Please use the following contact form to get in touch. We’re looking forward to hearing from you!
Humble beginnings: Beate Schöndienst campaigning for MOAW in 2019 at a sustainability conference
Future concepts for nutrition, canteens & food
Beate Schöndienst is the founder of the agency Schöne.Dienste which is dedicated to developing and running visionary concepts. Beate’s focus is always on intelligent sustainability, casual cooperation and progressive ideas in the food industry.
Get In Touch
+49 (0) 163 / 578 6278
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